HCO Announces the Launch of ALLSTARS MEDIA GROUP

FOR IMMEDIATE RELEASE

Toronto, Canada — January 9, 2025 — HCO is proud to officially announce the establishment of ALLSTARS MEDIA GROUP, a media and entertainment company bridging the gap between East and West. This milestone marks a new chapter in global entertainment as ALLSTARS sets out to redefine cross-cultural collaboration and amplify its presence on the world stage.

ALLSTARS MEDIA GROUP has established agreements with multiple industry powerhouses since its launch in 2024, aiming to deliver larger, more impactful shows while providing comprehensive artist services. These partnerships position ALLSTARS as a leader in fostering cultural exchange and producing memorable entertainment experiences that transcend borders.

Over the past few months, ALLSTARS has achieved groundbreaking milestones, solidifying its role as a cultural connector. Highlights include bringing North American mainstream artist Joyner Lucas together with Chinese hip-hop sensation KeyNG, creating a dynamic collaboration that captivated audiences worldwide. Additionally, ALLSTARS made history by connecting Warner China’s Asen with OVO’s Roy Woods for a joint performance—the first-ever cross-collaboration of this magnitude between Chinese and North American artists.

As the official gateway between East and West, ALLSTARS MEDIA GROUP is committed to delivering unparalleled entertainment experiences while fostering deeper cultural connections. This initiative represents HCO’s dedication to driving innovation, creativity, and collaboration in the entertainment industry on a global scale.

“This is more than just entertainment; it’s about building bridges, creating shared experiences, and opening doors to new possibilities,” said Michael Chen, Chief Operating Officer. “ALLSTARS MEDIA GROUP is positioned to lead the way in uniting diverse audiences and shaping the future of global entertainment.”

For more information about ALLSTARS MEDIA GROUP and its upcoming projects, visit www.allstrs.ca.

About HCO:
HCO is a global corporation spanning multiple industries, including automotive, defence technologies, wines and spirits, retail, and media and entertainment.

Media Contact:
Marianne Behrmann
Communications Officer
mbehrmann@hcompany.ca